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This Year's Biggest Films Told Us to Consume the Wealthy Yet Again. We Continue to Aren't Listening.

A recurring theme permeates numerous 2025's popular films. It's an idea which extends all the way back to the era of silent film comedy. In the new *Superman* film, the antagonist is a greedy, heartless billionaire wielding his enormous resources to defame Earth's superhero icon while manipulating world events for his own profit. In *Jurassic World: Rebirth*, the antagonist is a wealthy pharmaceutical heir investing tens of millions to trap the heroes into a prehistoric arena for his own profit. In Disney's *Zootopia 2*, the antagonists are a clan of extremely affluent lynxes who stole a well-meaning mother's life-changing idea and pinned the blame on her for murder, all for their financial benefit.

A Legacy of Film Elite Villainy

Within the dystopian thriller *The Running Man*, the antagonist portrays a affluent bad guy running a TV network that earns a fortune by exploiting and murdering people enduring abject destitution, while leveraging AI forgeries and a well-honed media apparatus to label them as selfish, shiftless, dangerous criminals. *Wicked: For Good* doesn't highlight economic inequality as overtly, but its antagonists reside in clear extravagance while exploiting and abusing Oz's poorest citizens, pushing them out of jobs and into cages or slavery. The box-office champion *Ne Zha 2*, the year's top film, pits the tough inhabitants of a struggling farm town against arrogant elites who dwell in lavish gold-and-jade palaces above the clouds. Even, the zany humorous remake *The Naked Gun* centers on a billionaire's scheme to cause planetary doom — to make money, of course.

There is little especially new in a string of movies taking it as a given that the affluent have disproportionate control, are devoid of conscience, and a bottomless, entitled appetite for increased fortune. "Rich people are villains and everyday folks are heroes" as a theme stretches back to the dawn of cinema, with Chaplin’s silent movies pitting his perpetually impoverished iconic vagrant against corporate bosses, authority figures, and inept, drunken millionaires. Starting with the Mickey Rooney/Judy Garland "Let’s put on a show" films of the 1930s to the 1980s dance movies that revised a similar story for the era of the rapacious, destructive entrepreneurial bad guy, the whole legacy of cinema is packed with "eat the rich" stories, which presume that affluence is at odds with core morality, and exalt the defusing, routing, and sometimes elimination of the rich and powerful.

The Outlet That Fails to Transform

Nevertheless, for some reason, we consistently fail to consuming the elite. Whenever lawmakers react to a public shooting event by faulting graphic media, I roll my eyes, because if people really were that susceptible — if regular exposure to an idea via media was enough to allow it to permeate the societal mindset — surely American society would not persistently worship billionaires. And yet the headlines reveals every single day that a frightening percentage of Americans instinctively associate wealth with competence and importance, even after decades of history's most popular movies promoting a contradictory message.

In fact, it appears that the constant stream of class-conscious storylines in American cinema has provided us with a safety outlet that impedes substantive reform. Given a steady diet of largely triumphant stories where the hero prevails, while the billionaires are neutralized and shamed, everyone can leave the theater feeling good about right prevailing. These stories are like ethical parables, implying that the system works, and that plucky heroes will identify any bad apples among the largely industrious, moral, worthy wealthy who succeeded on their own merit.

A More Pointed Edge in 2025

Although 2025's movies do not break new ground in that respect, they do follow some recent trends among eat-the-rich stories: They’re getting more enraged, sharper, more specific, and apparently more violent. It is seldom sufficient nowadays to see rich people be taught a lesson in empathy, like in 1941's *Sullivan's Travels*, or be stripped of wealth to the people they oppressed, like in 1983's *Trading Places*. In 2025, selfish, cruel affluent villains were slaughtered by legendary creatures (*Death of a Unicorn*) and consumed by a colossal prehistoric creature (*Jurassic World: Rebirth*). They were blown up on a distant sphere (*Mickey 17*) and gunned down directly on a broadcast (*The Running Man*). They were murdered with a improvised weapon (*Companion*) and assaulted fatally by an rising rival (*Him*).

"Hardly any of 2025’s super-wealthy villains get the hauled off to jail ending, possibly since it’s become so apparent that the wealthy operate under their own legal rules, and are highly probable to buy their way out."

The "off to face justice" outcome fails to deliver anymore. Conversely, these villains are likely to perish at the conclusion of their movies, often in particularly horrific, fitting ways.

Significant Exclusions

There are exceptions, undoubtedly. The iconic villain in *Superman* is only disgraced, revealed, and dispatched to prison. Sinful schemer Julian Dillinger in *Tron: Ares* finds himself confined to the virtual grid, where he’s clearly being saved for future installments. Korda in Wes Anderson's *The Phoenician Scheme* is stripped of all his money and is reformed as a person. The antagonist family members in *Zootopia 2* are unmasked as frauds and deceivers, but they don’t meet|avoid

Written by

Ronnie Fernandez

A technology journalist and digital strategist with over a decade of experience covering emerging tech trends and their impact on society.

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